Location

Bengaluru, India

Salary

₹300000 - ₹600000 /year

Job Type

Full-time

Date Posted

November 17th, 2021

View All Jobs

Product marketing specialist at Toolyt

Location

Bengaluru, India

Salary

₹300000 - ₹600000 /year

Job Type

Full-time

Date Posted

November 17th, 2021

View All Jobs

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We’re on the lookout for a product marketing specialist to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.  

 

Roles & Responsibilities: 

 
• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market 

• Content Development – Conceptualize and create an educational product and solution content for a variety of platforms 

• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral 

• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market 

 

Requirements: 

 
• Any Graduate degree with 3 years prior experience in a similar position 

• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc 

• A reasonable understanding of the SaaS domain , cloud concept and digital marketing 

• Strength in collaborating with cross-functional teams, including executive management, product management, operations, sales, and marketing. 

 

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