We’re on the lookout for a product marketing specialist to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Roles & Responsibilities:
• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
Requirements:
• Any Graduate degree with 3 years prior experience in a similar position
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• A reasonable understanding of the SaaS domain , cloud concept and digital marketing
• Strength in collaborating with cross-functional teams, including executive management, product management, operations, sales, and marketing.