We are looking for a Product marketing specialist who will be responsible for the go-to-market strategy and execution for a new product line. The ideal candidate will have experience developing and executing product marketing plans, as well as experience with market research, product positioning, and messaging and to support the launch of the new product line.
Responsibilities
- Understand the product and market, including customer needs and how they use our products
- Develop messaging and positioning for new products and features that differentiate them in the marketplace and resonates with customers
- Work with cross-functional teams to develop go-to-market plans for new products, features, and services, including launch timing, target markets, channels, and key messages
- Write compelling copy for a variety of marketing materials such as website content, brochures, emails, social media posts
- Conduct market research to understand customer trends and preferences, and competitive landscape
Requirements
- Bachelor’s degree in marketing, business, or related field
- Minimum 1 year of experience in product marketing or similar role
- Excellent writing and communication skills
- Strong analytical and research skills
- Knowledge of social media platforms and best practices
- Experience working in the technology industry
- Creative thinker with ability to develop innovative marketing campaigns