We are looking for a Product Marketing Specialist to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Participate in a weekly meeting with the marketing team and others as needed
- Create content to convey the benefits of our products to various audiences in sales enablement and other documents, product videos, blog posts, email campaigns, and the website
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements
- A minimum 1 year of experience as a Product marketing specialist
- Bachelor's degree in related field
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills