We are looking for a Lead Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position Saas products
- Develop product marketing strategies (pricing, advertising, product launching)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Proven experience as a Product Marketing Manager(saas)
- Background in design and copywriting is a plus
- Experience in market analysis in saas and cloud concept
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Analytical mind and strong quantitative skills
- Must have Bachelors degree.