Funnel Nurturing Specialist is a marketing professional who is specialized in funnel nurturing with a goal of converting sales leads into customers. Funnel Nurturing Specialist is responsible for handling all inbound traffic, converting that traffic into new leads and providing regular reporting activities.
We are seeking to hire an experienced Funnel Nurturing Specialist whose main responsibility will be to turn interested, qualified leads into successful customers.
Roles and Responsibilities:
- Improve conversions within the lead-to-deal cycle with email marketing campaigns and initiative
- Monitor overall and cohort-based conversions throughout the funnel and proactively identify points of friction.
- Assist sales motions with email templates and nurture campaigns
- Constantly observe funnel trends and user behavior; alert the product and pipeline marketing teams with the right takeaways
Qualifications:
- 2+ years of experience in an email/funnel/lifecycle marketing role within a SaaS
- Strong with reporting/funnel visualization and deriving insights from first-order metrics as well as business metrics
- Excellent communicator and creative thinker
- Data driven problem solver
- Must have a depth knowledge or experience in cloud concept and in digital marketing