We are looking for a Demand Generation who’ll work hand in hand with Market Leaders, as well as the upper management of the organization to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing, and measuring new systems, processes and campaigns. You’ll be working closely with the Operations, Database, Marketing Managers, Sales & Content team. The oversight and coordination aspects of the role give it a unique left-to-right view across the business.
Responsibilities Include:
- Develop, maintain and execute demand generation plans aligned with business goals
- Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
- Work closely with other departments to build cross-functional cohesion and ensure proper messaging, timing, and execution of one-off and ongoing campaigns across email and web personalization
- Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
- Ensure that content reaches the right part of the sales funnels at the right time
Qualifications:
- 2-3 years of experience in implementing enterprise leads / demand generation
- Depth knowledge in SaaS, digital marketing and in cloud concept
- MBA/Bachelors from recognised college/ university in Business, Sales /Marketing, or other related discipline
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
- Proactive, decisive, independent thinker and should be good into industry research
- Solution-oriented approach with proven ability producing technically accurate, high-quality results
- Must be skilled in content creation
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