A Campaign Manager, is responsible for planning and coordinating events to promote a particular project, including advertising initiatives and political campaigns. Their duties include coordinating the efforts of various agencies and marketing roles, hiring internal team members and developing strategic plans for communicating a brand message.
Duties and responsibilities of a Campaign Manager:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers
Campaign Manager skills and qualifications:
- Any Bachelors degree
- Having 3-4 years of Experience in campaign manager( Saas)
- Must have depth knowledge or experience in Social Media and in Digital
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and SaaS campaigns
- Ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing trends